The University Press is building a Lifestyle section for the paper, and is working to recruit writers, and photographers who are on the cutting edge for trends, and entertainment. I worked with the photographer Shelby Strickland, curating photographs that attract free spirited individuals. This ad reproduced well both in print and online because of its bright colors, and that the details of the image were simple. The ad also appealed to our target audience, bringing in several new recruits from the communications department.
This Lifestyle ad placed 1st in the Texas Intercollegiate Press Association contest Ad Design Static.